Yu-Chi Tsai (Cassie)
B2B Marketing & Business Development

YEESMA is a deep-tech company based in Luxembourg, providing advanced motor technology solutions for the e-Mobility sector. Their technology is built on Electrically Excited Synchronous Machines (EESM) with innovative topologies, such as Axial Flux. YEESMA’s motors do not rely on rare-earth magnets, eliminating supply chain risks and sustainability issues associated with materials like Dysprosium or Neodymium.
This approach delivers significant cost reduction while optimizing packaging constraints, directly addressing the fundamental e-Mobility requirements of low cost and compact design.

I led the early-stage marketing efforts for YEESMA, starting with the development of their official website. The site translates complex technical concepts into clear, customer-focused value propositions, combining modern, high-tech design with SEO-optimized content.

This approach helps engage visitors, strengthen online visibility, and position YEESMA as a trusted and innovative player in the EV motor industry among OEMs and Tier 1 suppliers. The project involved overseeing content strategy, design alignment, and technical implementation to ensure the website reflects the company’s advanced technology and market positioning.

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