2023-2024
Bigecon: Social Media Brand Marketing Plan
Description
This financial investment brand marketing project spanned over a year, utilizing subtle digital marketing techniques that do not directly promote the brand. Each week on Facebook and Instagram, we shared detailed financial investment knowledge, global current affairs, and success stories of well-known companies. We also partnered with numerous booksellers to promote financial teaching materials and biographies of successful individuals, such as 'Elon Musk' by Walter Isaacson.
28.5% increase in overall engagement, 10.2% increase in social media reached, and growth in followers to 118,600.
Collaborative Marketing Strategy
As we steadily attracted a loyal following, the platform began to share collaborative content with the target brand to boost brand awareness. Although this marketing strategy is time-intensive, it fosters trust between the brand and potential customers, unlike direct promotion methods. Furthermore, by curating engaging articles, followers are encouraged to leave comments and share content amongst themselves, leading to more effective and deeper promotion.
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