Yu-Chi Tsai
Brand Marketing / Business Development

B2B LinkedIn operations are very different from B2C social media. Building trust and a professional company image requires a long-term strategy. Content needs to be educational, technically accurate, and business-focused, while still engaging enough to capture attention, an ongoing effort that I’ve been deeply focused on.

By translating technical innovations into measurable business growth, B2B companies’ key technical strengths are highlighted in ways that resonate with both engineers and C-suite decision-makers.

Technical knowledge is preserved for engineering audiences, while the business impact is made clear to executives in target industries.

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With visually attractive design and clear organization of key points, content becomes immediately understandable and interesting for the audience.

This approach helped drive significant results for a B2B startup, achieving +6,000% impressions and +2,500% follower growth on LinkedIn within just three months.

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