Welcome / Bienvenue

Hi, I’m Yu-Chi, but please feel free to call me Cassie! I’m a Marketing & Business Development professional with experience assisting deep-tech and B2B companies to turn complex technical solutions into clear, client-focused value propositions.

Struggling to reach the right audience in B2B? That’s where I come in.

I work closely with founders, partners, and clients to shape long-term marketing strategies, support product launches, and build campaigns across both online and offline channels. From positioning to execution, I work with marketing, sales, and R&D teams to translate technical strengths into clear, relevant messaging that resonates with clients.


If you’re looking to strengthen brand visibility, engagement, and growth in a technical B2B, let’s connect.

If it’s B2C, no problem. Let’s still connect and explore what opportunities we can create together!

Project Highlights

Bigecon: Social Media Brand Marketing Plan

Brand Marketing

2023-2024

Positioning, Awareness, Engagement

Canva, Instagram

Antidiarrheal Medications in France

Market Research

2024

Insights, Trends, Segmentation

Microsoft Suite