Welcome / Bienvenue

Hi, I’m Yu-Chi, but please feel free to call me Cassie! I’m a Marketing & Business Development professional with experience assisting deep-tech and B2B companies to turn complex technical solutions into clear, client-focused value propositions.

Struggling to reach the right audience in B2B? That’s where I come in.

I work closely with founders, partners, and clients to shape long-term marketing strategies, support product launches, and build campaigns across both online and offline channels. From positioning to execution, I work with marketing, sales, and R&D teams to translate technical strengths into clear, relevant messaging that resonates with clients.

If you’re looking to strengthen brand visibility, engagement, and growth in a technical B2B, let’s connect.

If it’s B2C, no problem. Let’s still connect and explore what opportunities we can create together!


Click to Enlarge

Click to Enlarge

Click to Enlarge

Click to Enlarge

Click to Enlarge

>

Project Highlights

Technical Interview Development

Brand Marketing

Professional expert interview planning, filming, and editing across diverse B2B industries, strengthening brand credibility and increasing visibility among potential clients on LinkedIn.

High-quality, industry-focused storytelling designed to maximize brand impact within targeted sectors.

Digital Marketing Expansion

Product & Solution Launch

Data-driven analysis of B2B brand positioning across digital channels, followed by strategic planning of product launches and emerging trend campaigns tailored to defined target audiences.

Supported by KPI tracking and CRM analysis, delivering 20+ qualified leads and a 73% increase in webinar attendance.

Offline Campaign Organization

B2B Trust Building

End-to-end organization of company showcases at high-level conferences and exhibitions, including exhibition planning, presentation preparation, and marketing material development.

Seamless execution focused on maximizing brand exposure and building long-term trust with B2B customers.